So you have launched a successful series of online fitness courses and gradually built your own clientele? That’s great. But these days there’s always some room to grow your audience.
With billions of people accessing social media for more than 2 hours a day on average, it’s undeniable that platforms like Instagram and Facebook can attract more people to your classes.
Still, finding the best ways to promote your classes on social media can be a challenge. That’s why we have created a short guide with the best ideas and tips you can use.
By the end of this 5-minute read, you’ll know how tactics like influencer marketing, video content, and strengthening your brand are the most effective ways to generate new leads on social media.
Why Should You Promote Your Classes on Social Media?
Generally, businesses always try to outdo the competition. This is the same way you should treat your fitness courses. Social media is the best way to promote your brand and stand out from your competitors.
Social media platforms like Instagram give you the opportunity to explain to your target audience why your classes are the best way to achieve their goals. A good social media advertising strategy also gives you the opportunity to grow your audience and attract new leads.
Which Social Media Platform to Choose for Promotion in 2022?
Although all social media platforms can help you promote your fitness classes, there are some that usually perform better when it comes to the health and fitness niche. These are Instagram, Facebook, TikTok and YouTube.
If these platforms have anything in common, it is that they based on visuals. Images and videos are simply the best way to promote your fitness classes, engage your audience, and ultimately attract new customers.
Promoting Fitness Classes on Social Media: 8 Effective Tips to Keep in Mind
1. Share Video Content and Utilize Live Video Streaming
We just mentioned how visual images can help you promote your courses. Although still and brand images are very effective, nothing can compete with the power of videos and live streams these days.
Recently, social media algorithms have started favoring videos and streams over images and posts. So, if you create videos showcasing your fitness classes, you have the opportunity to rank better than other relevant brands and thus increase your leads.
2. Edit your Content Before Uploading
Let’s say you made a video in your last class and you want to share it on social media. Well, before you post any content to your Instagram feed, you should always edit it.
Let us explain. With an Instagram post editor, you can quickly spice up your posts and stories. By adding your branding elements and framing your content with premium pre-made templates, you can create great content that is optimized for social media.
Remember, the better the content you post, the more customers your social media accounts will attract.
3. Tailor your Classes to Social Media
On the same account, if you want your promotion to be successful on social media, you should optimize your classes accordingly. By this we mean that you should provide information about your online courses and share some clips with your audience.
A good strategy is to host free workouts on the social media platforms you use. Then you can offer your audience the opportunity to turn into loyal customers by inviting them to your courses.
4. Share Educational and Motivational Content
Educational and motivational content will definitely attract more people to your social media. Create visual content (images and videos) that explain to beginners how to get started with fitness classes and talk to them about the importance of your niche.
Another promotional tip is to create posts and stories that include motivational quotes and tell about your customers’ success stories.
5. Use Social Media Ads and Influencer Marketing
Promotion on social media is not easy, mainly because of the huge competition. However, there are a few ways to outshine your competitors and reach a larger audience. Social media ads and influencers can help you do just that.
Instagram and Facebook ads tend to be more effective than any other type of social media ad, and they are also more affordable. Likewise, influencer marketing helps you build a strong community. All you need to do is reach out to your favorite fitness influencers and discuss a possible collaboration with your brand.
6. Empower your Brand Identity
Remember that influencer marketing and ads will help you increase your initial social media reach. Still, no strategy will be successful unless you have a comprehensive and unique brand kit. Always start by reflecting your brand’s identity on social media.
Your posts and stories should always reflect your personality, but also include your brand elements (logo, fonts, colors, etc.).
7. Make your Content Inclusive and Personalize your Classes
In the fitness niche, it is especially important to be inclusive. You should always welcome people of all ages, body types and so on. Make sure that being thin is not portrayed as the ultimate goal of your brand and always focus on body positivity.
This will help you personalize both your social media content and your fitness classes. After all, creating a positive community should always be the goal.
8. Come Up with Motivational Challenges
Last but not least, consider creating motivational challenges. Challenge ideas will help you motivate your audience and ultimately attract new customers to your classes. Try promoting your fitness challenges on social media and creating interactive newsletters for your clients.
Although there are many more promotional tactics, these prove to be the most effective when it comes to attracting new customers to fitness classes. No matter which of the above tips you opt for, the most important thing is to create valuable content and interact with your audience.